Web Design, Ecommerce Web Design – Same Thing! Is it really?
On : August 28th, 2014By :
Website designing is a real big task. After all, it is your online portfolio that depicts who you are and what you symbolize in the market. This being one of the biggest challenges that an ecommerce entrepreneur faces, Ecommerce web design should be paid a huge amount of attention. But what most entrepreneurs forget to consider is that ecommerce web design is very different from the usual web design. There is a lot of marketing expertise and strategizing that goes into coming up with an ecommerce web design. So not child’s play, please!
The freelancers that work on the delicate art of ecommerce web design really should brace themselves. With the world going ‘online-centric’; the task to project your client’s ecommerce web site just got heftier than ever before. To help web designing freelancers to be more awesome at their trade; here are a few tips to watch out for!
1. Ease Of Use
This needs to be the factor of ease in your site. People tend to leave within seconds if the navigational features in your ecommerce web design are not immediately clear. Also it is essential that your site is easy to access across different platforms. It should automatically morph its screen resolutions and sizes so that it is easy to use on mobile browsers as well as desktop browsers. You can achieve this by using Responsive Web design techniques. Or an android/iOS App providing a separate mobile version of your website is also a great option.
2. The Filters in the Web design
Different colours and sizes are every product’s birth right! But a classy yet appealing system of filters makes the choosiest customer fall in love with your work. For instance, Neon light colours are not the best filters for every product. And yet the monochrome is easily the most unloved filter too. Its best to check the filtering options large enterprises offer. Then you can easily match up to the consumer trends.
3. Accessible Call To Action Buttons
Your customers and potential users give your site about 2 minutes on an average. And if they like you even a little bit, they take some action. But imagine this: What if they like your site/store and are really interested in dealing with you, but just cannot spot the “Register Now” button that is stuffed in the corner of your page? They will obviously get irritated and move on! When you’re putting together your marketing campaigns you want your potential clients to know what you’re selling and how to get it immediately. Always put a clear call-to-action button so that you can catch your customers as quickly as you can.
4. Breadcrumb trail
Breadcrumb is a text-based navigation system that keeps track of your movement throughout a website. It chronicles the visited pages within the different categories and is perhaps the most effective way to ensure intuitive and organized navigation throughout an online store. With this navigation system in place, you may give your consumers a sense of direction within the site as well as provide shortcuts to instantly navigate back and forth within various categories.
5. SEO Forever
As the ecommerce market grows more intense, SEO gains priority instantaneously. Web design with the right SEO activities leads crawlers straight to your site. For instance, the most basic right HTML coding with correct use of heading tags H grabs a lot of search engine’s attention.
6. Social Media Goodness
You need publicity before you become an online phenomenon. And where to find hundreds of similar interest enthusiasts than on social media. Social media icons placement on the site is not an easy task. Such blocks should be accessible for a customer but at the same time shouldn’t attract too much attention either; like sliding buttons on many blogs. Right – up corner or the bottom of the page are ideal spots; but with varying needs, that can change.
7. Final Cost
Trust me, you don’t want an angry customer who is forced to pay up extra charges after delivery! It puts off customers and they will advertise you negatively! Plus they might even terminate the dealing in case they feel looted. Either set the single rate for delivery for the whole territory or offer delivery free of charge. Put it out in the front before the deal is struck. In case your dropping charges are substantial, include delivery cost calculation on the product page. The price should be calculated depending on the customer location.
In a nutshell, website designing is surely a huge task to accomplish. But Ecommerce web designing is definitely trickier and more exhausting. And so, while you are taking up this task, you best be awesome at it!
