Google Analytics for Small Business: Getting Started
If you own a website, you must have surely heard of Google Analytics. If you still haven’t heard about it or don’t know what exactly it does, then believe us, your website is a headless chicken. You might have setup your business online. But if you are unaware of its data, then you cannot measure the virtual progress of your store. Google Analytics for small business is a powerful tool used by millions of website owners and marketers to fetch the data and figures on their website in just a few clicks.
Although it is available for free, Google Analytics is a huge tool which offers sheer volume of information. Even after using it for years, many marketers and website owners still get lost. In this blog, we have tried to come with the utter basics of Google Analytics for small business. Check out the metrics, which you will need to judge your web traffic performance.
1) Branded Traffic
The one thing that you, as an ecommerce store owner, would like to know the number of visitors on your store each day. Google Analytics for small business has further filtered it into branded and non-branded traffic. By branded traffic, we simply mean conveying the number of visitors who came to your site by searching your company name.
To find this, simply go to “Traffic Sources” and click on “Sources”. Then, click on “Search” and then on “Organic.” This will give you the list of all the keywords through which visitors had entered your site. Search for your company name and you will get the list of visitors.
This figure will help you determine the brand recognition. If you have run any marketing campaign, then the number of branded traffic will automatically increase. Also, the more is the number of branded traffic, the better will your ecommerce store rank on search engines because Google loves websites with maximum number of branded traffic.
2) Non-Branded Traffic
Contrary to branded traffic, non-branded traffic is basically the number of visitors who came to your website without searching your name. With this figure, Google Analytics for small business helps you determine the progress of your SEO marketing.
To find this, simply go to Traffic Sources, then click on Sources. Here, click on search and then Organic. Here, you can search for specific keywords. If you have a large number of keywords database, then go to advance search and search for All Keywords except your brand name. Here, you will find the name of keywords/keywords phrases which is driving visitors to your site.
This data is highly valuable for marketers, especially SEO analysts. This will help them see the progress of their SEO marketing. Also, they can plan out their future SEO marketing strategies accordingly.
3) Audience And Their Demographics Through Google Analytics for Small Business
On the left side of your Google Analytics categories, you will see the Audience section. It gives you an overview of how your visitors find your website and whether they are finding your website worth enough. You can also know the bounce rate of your website. Other than this, you can also get the demographics, as in the area from which you are getting your visitors. You can filter it down to cities. Also, you can know the source of traffic, in terms of device (mobile or desktop).
The Audience section can help your business in many ways. It will help you decide the area where you should run your PPC or Facebook ads. Also, you will get to know where your website is reaching the correct audience or not. Also, you will know if there is any problem with the website or its layout through bounce rate. If more number of audiences are visiting your website through mobile, then you can plan your marketing strategies keeping mobile commerce in mind.
Other than these basic figures, Google Analytics for small business help you get valuable insights about customer behavior. With its help, you can work on planning on facts & figures rather than assumptions. By working with Google Analytics for Small Business, you can surely get more traffic and sales on your ecommerce website.
So, are you are a fan of Google Analytics. Which other features you use for your ecommerce store other than mentioned above? Don’t forget to leave your comments.